Distribution - Content - Advertising - Playout
Solutions for TV operators - Baltic States

We specialize in distribution of TV channels in the Baltic States market.

We provide TV operators with entertainment channels, content, advertising and technical solutions - from signal delivery and EPG to cloud playout.

Global Media has been working on the Baltic TV market since 2016. We started as a distributing agent of TV channels and have grown into a partner that covers the whole chain - from channel licensing and content to signal delivery, cloud playout and advertising.

Our mission is to offer the perfect package of TV channels and services your subscribers need, with clear terms, fast launch and direct communication.

Experience2016on the Baltic TV market since
Markets3Baltic states: Latvia, Lithuania, Estonia
Clients22+operators and platforms among our clients
Support24/7signal monitoring and support
Milestones
  1. 2016StartEntered the Baltic market as a distributing agent of TV channels
  2. 2018GrowthOperator network expanded across Latvia, Lithuania and Estonia
  3. 2020TechnologyTechnical signal delivery and EPG services
  4. 2022CloudCloud playout and launch of TV channels
  5. 2024AdvertisingClassic, addressable, pop-up and integrated advertising
  6. 2026ContentContent library: series, films, documentaries and sport

We represent TV channels on the Baltic market and license them to cable, IPTV, satellite and OTT operators. We handle the whole process: rights clearance for the territory, commercial terms, contracts, launch coordination and regular reporting to rights holders. The operator gets ready-to-air channels and one contact for all questions.

Rights clearanceCableIPTVDTHOTTReporting

We deliver channels over the route that suits your network: dedicated fibre, IP multicast, the public internet protected with SRT or Zixi, or satellite. Streams come as MPEG-TS with H.264 or HEVC video in SD, HD or UHD, with the audio tracks and subtitles you need. Primary and backup routes keep the signal on air.

SRTZixiIP multicastFibreSatelliteMPEG-TSH.264 / HEVCSD / HD / UHD

We supply electronic programme guide data for every channel we deliver: schedules for the days and weeks ahead, titles, descriptions, genres, age ratings and images in the languages of your audience. Data is available as XMLTV, via API or as DVB EIT inside the transport stream and updates automatically when the schedule changes.

XMLTVAPIDVB EITImagesAge ratingsAuto updates

We encode and transcode channels to the codec, bitrate and resolution your platform requires, build multi-bitrate profiles for OTT and normalise audio loudness to EBU R128.

H.264HEVCABREBU R128Audio tracks

Every delivered channel is monitored around the clock: signal availability, picture and sound quality, EPG consistency. If something goes wrong, the signal switches to backup and your team is informed right away. You get a direct technical contact, not a ticket queue.

24/7AlertsBackup routesDirect contact

We launch and run TV channels in the cloud, with no playout hardware on your side. Everything a channel needs to be on air comes in one solution: from content ingest and scheduling to graphics, advertising and delivery to operators.

Sources
FilesLive feedsAdsGraphics
Cloud playout
ScheduleAutomationBrandingAd insertion
Outputs
IPTVCableSatelliteOTT
Ingest and media libraryFiles and live feeds, automatic QC and transcoding, a searchable library of all assets
Scheduling and automationPlaylist planning, 24/7 automated playout, last-minute changes and live switching
Branding and graphicsLogo, clock, tickers, announcements, lower thirds and pop-ups in real time
Ad insertionScheduled ad breaks and SCTE-35 markers for dynamic and addressable advertising
Subtitles and audioMultiple audio tracks, subtitles and teletext, loudness control to EBU R128
RedundancyGeo-redundant playout, automatic failover and disaster recovery
Delivery and OTTOutputs for IPTV, cable, satellite and OTT: SRT, multicast, HLS and DASH with DRM
Catch-up and archiveTime-shift, catch-up TV, compliance recording and as-run logs

Fast launch, no investment in hardware, scalable from one channel to many.

Besides TV channels, we offer a content library for linear channels and on-demand services: series, films and programmes selected for the Baltic audience.

01
SeriesLong-running series for daily viewing and binge-watching
02
DramaStrong stories and emotional dramas for prime time
03
ComedySitcoms and comedy shows for an easy evening
04
DocumentariesNature, history, science, travel and people
05
SportSports programmes, reviews and magazine shows
06
Films and showsFeature films and entertainment formats

Rights, territory and formats are agreed individually for each project.

We sell and place advertising on TV channels and operator platforms - from classic spots to addressable ads that reach a specific audience.

AD0:30
Classic TV advertisingSpots in ad breaks, sponsorship and announcements with broad reach across the Baltics.
ABC
Addressable advertisingDifferent ads for different households in one broadcast, targeted by region, operator, platform or audience profile.
AD
Pop-up advertisingOn-screen overlays, L-bands and squeeze-back formats that appear during programmes without interrupting viewing.
Integrated advertisingBrand integration into programmes: product placement, sponsored segments and native formats.

Planning, graphics production, placement and reporting - we handle the full cycle.

Our portfolio brings together entertainment TV channels with a loyal audience in Latvia, Lithuania and Estonia. Channels are available to cable, IPTV, satellite and OTT operators and are delivered ready for air.

EntertainmentShows, series and prime-time formats for the whole family
Films and seriesMovie and series channels for every taste
Knowledge and lifestyleDocumentaries, travel, hobbies and lifestyle
With every channel you get
  • Rights for your territory and platform
  • Signal in the required format, with a backup route
  • EPG data in the languages of your audience
  • Launch support and one contact for all questions
The current channel list and technical parameters are available on request. Request channel list

One contact for all questions: channel distribution, content, advertising, cloud playout and technical support. Write or call us directly.

AP
Andzejs PjateckisCEO - Head of Distribution
Company details
Company
SIA "Global Media"
Reg. No. / VAT No.
LV40103976242
Address
Kuģu iela 10, Jūrmala, LV-2010, Latvia
Contact us about
DistributionContentAdvertisingCloud playoutTechnical support
Our clients
Go3BalticomBitėElisaCgatesMegogoTet
SIA "Global Media"Reg.Nr./VAT Nr.: LV40103976242Kuģu iela 10, Jūrmala, LV-2010, Latvia[email protected]+371 29552266
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